As a business owner, you likely have your hands full running your company. But if you’re not online, it’s like trying to run a business in the 1800s. Your customers won’t find you, and the ones that do probably won’t convert. Luckily, there are many ways to build and enhance your brand online – with social media marketing, SEO optimization, email marketing, and more. Learn how to grow your business with these tips!

What is a brand?

A brand is a “name, term or design, or a combination of them, under which the business of the enterprise is carried on” and it’s often applied to a name that has come to represent the owner’s goods or services. Brands are an integral part of any business strategy because they drive customer preference in the marketplace.

Why is it important to build your brand online?

A strong online brand can help to distinguish your business from competitors, establish your authority in a specific niche, and improve search engine ranking for organic traffic. Investing time in building an online presence will have a positive return on investment.

Who should be in charge of your company’s digital marketing strategy?

Marketing professionals need to take back control of their company’s digital marketing strategy. In this article, the author provides tips on how to do just that. They highlight the importance of defining the purpose and audience of your brand before creating a cohesive plan that aligns with your business goals.

What are the 5 pillars of a successful brand?

1) Value your people.

2) Have a clear vision.

3) Know the market place.

4) Get the right people on board.

5) Create an inspired company culture

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